James Law’s - Etesian Group
You can find the Etesian Group at www.etesiangroup.com.au
Contact James Law on 0409 199 547
I can also be found on Twitter and Linkedin
Location – Perth Western Australia
Client base includes Western
Australia, South Australia and Northern Territory.
“If ignorant of both your enemy and yourself, you are certain to be in
peril” – Sun Tzu, The Art of War, 500 BC.
This simple but poignant philosophy was written
by a Chinese General some 2500 years ago. In spite of the time, cultural and
technological differences between Sun Tzu’s era and today this philosophy could
not be more apt.
Business conditions in Australia have
fallen to their lowest point in three years according to the NAB Business
Survey (AAP 12/06/2012). “The degree of weakening in activity over the past
couple of months suggests that the economy is struggling, with conditions in
some of the previously strong industries, namely mining and finance / business
/ property also looking somewhat laggard at present. Forward indicators of
demand provide no signs of improvement, with particularly low levels of
capacity utilisation not boding well for activity in coming months.”
This comes directly on top of last months blog
which quoted ASIC’s Adrian Brown who stated……”The first quarter of 2012
calendar year saw external administrations increase by 16.7% compared to the
same quarter in 2011 and is a rise of 2.5% over the previous quarter.”
Know your enemy….your enemy is the current state of
the economy, both at home and overseas. Your enemy is also the lack of consumer
and business confidence. What can you do to ensure your business is not
adversely affected, or at worst any effect is mitigated as much as possible?
Who are you talking to who can help you best understand your market and how to
deal with it.
Know yourself….do you really know where your business is at,
financially and strategically. Are you getting accurate timely advice? What do
your financial fundamentals look like? Who have you discussed your fundamentals
with?
Historically the strongest businesses are those
that have access to the best advice and have the facility to internally discuss
and debate results, directions and strategies. The most successful entrepreneurs
are the ones who acknowledge their own limitations and seek to fill their
knowledge voids with experts.
Who are you talking with?
Cheers
James Law
0409 199
547
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